For the last few week, We have been working on the wine label project. The Gatto and Rivera team helped walk us through their process of designing labels for various wineries, breweries etc. Our class was separated into groups, each given a winery to create labels for. Me and my team members, Lesli, Hanson, Alan, and Fabian, were given the Molinari Family Vineyard, as well as a packet descripting some facts about the winery and the aesthetic requests. From here we continued to do research to find more about the winery to make sure we have all the information and create a throughout final product. Right away me and my group began to discuss possible logos, layouts, and creative opportunities. we started by each building 15-20 sketches of label ideas. We all got back together and went over each person sketches to discuss what parts of each label we liked and what we didn't think worked. Here are some of my sketches during the brainstorming process including some more final concepts.. As you can see, we went over many possibilities. There was a lot of experimenting with the logo and how all 5 bottles would tie together to create a set. I learned a lot about how important collaboration was in this project and how working together enhanced our final product. Very early in this project we decided we needed a healthy system where we could share our thoughts and make decisions about what direction we wanted tis project to go in. We used a voting system to express our opinions and possible critique in a respectful way. In class we would sit in a class and discuss our thoughts and progress together and in the end we would vote on what we liked and disliked. The over all goal for me was to ensure everyone to felt proud and connected to the final product. It is not the easiest thing to work with 5 different with different styles and visions but overall it was an amazing learning experience and I had a great time working with my fellow classmates. I also learned a lot about the design. Going into this, I didn't full understand the amount of steps it takes to create a wine label it was a lot of going back and forth and back and forth. The iteration in this project was a bit hard for me to get used to. In most assignments, you do the steps of the assignment and you turn it in and most likely never think about it again. This project was not like that. Often we would have and idea get really close to our final design and then we would go back to the drawing board with a new concept that we liked better and abandon the other. In the beginning stages of this project, I did enjoy the flow of creating label after label, slightly different than the last and constantly changing. Watching your label evolve with no constrictions is very exciting and enjoyable. Before starting this project, I was fairly confident in my ability to design this wine able but not to far into it I felt a little overwhelmed. As a fairly free form artist, I don't often think about the age group I am attracting , the color pallet, font or readability. I find people can interpret my work as they please. Design is not quit so simple. I learned that simple changed can make a huge difference in the vibe of your label as well as color palette. I learned that sometimes its better to keep it simple. To much going on on a label can be distracting. I really enjoyed having the Gatto Rivera team come in to help/advise us. I felt I learned a lot in the process and I would definitely like to explore this field a little more. I would like to do this project again someday and use some of the skills I leaned while creating these labels. There are some things I wish I had done differently, design wise. I wish our color palettes matched a little better and I wish I made my label a bit more clean cut. Overall I liked the experience. I wish we had gone on a fieldtrip to the printing press. I think it would have been a good way to get the students excited and engaged. The art work below includes the band at the bottom of the bottle, the art for my label, and the logo. https://gattorivera.com/
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AuthorTrinity M. Nystrom Archives
November 2022
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